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Only 100 years ago, a computer was beyond the wildest dreams of innovators and inventors. Now, it is hard to imagine how the human race would get by without the digital technology that is so strongly integrated into our daily lives.

With the Internet of Things (IoT), Artificial Intelligence and machine learning making this link even stronger, content management automation in the workplace is inevitable. This brings with it increased efficiency and productivity which leads to more profitable businesses.

Tools such as business process automation are now dominating the arena of Content Services, providing the services to take care of tasks right from capture and receipt of the information to delivering it into the integrated business system or a designated employee's inbox. 

The key to success

In order to be successful as a modern business, the adoption of new technology is essential. More than ever, companies have to adapt to changes in the professional environment and in the market. If a business refuses to stay up-to-date, it will lag behind the competition.

The global Content Services market was valued at USD $26.9 billion in 2020 and is expected to grow to USD $77.4 billion by 2027. Any businesses delaying investment in this area risk missing out on the chance to gain a competitive advantage by being an early adopter. 

There is good reason why businesses should invest in Content Services. These innovative tools and software are designed to optimise workflows. This saves both time and money, allowing for a more efficient allocation of resources and removing menial, tedious tasks from business processes. Instead, trained and skilled professionals can dedicate their efforts to more complex tasks, rather than performing tasks that could easily be taken care of by content management automation. 

Defining a strategy

While 99% of Australian business leaders believe that improving automation is vital to meeting business goals, more than 70% of initiatives are being held back by data silos and security concerns.  Without a clearly defined plan to overcome these business transformation challenges, companies risk making the wrong steps in their business automation journey as part of their wider digital transformation strategy.

There is no uniform approach to implementing business automation. For some companies, a trickled-down approach may work best, with management taking a stance and implementing the decision across the entire organisation. For other businesses, decisions on automation may be made on a department-by-department basis.

Neither approach is better or worse than the other. A company-wide strategy ensures full integration across a business, guaranteeing easier collaboration and coordination. But allowing each individual department to make their own decision enables them to select the solution that is strongest for their specific needs. Both approaches have merit and you must decide which will work best for your business.

The role of business size

Many small businesses can feel intimidated when it comes to digitisation and content management automation, assuming that this advanced technology is only within reach for large organisations. This is reflected in that early adopters of the technology have primarily been larger companies. 

However, smaller businesses should not be put off. In fact, when resources are tight and budgets are limited, these organisations stand to gain the most from Content Services. It is only a matter of time until these small businesses begin to catch up as they follow the lead of the early adopters who are already moving into the area.

While the digital revolution of the workplace is still ongoing and automation might feel like a challenge for many businesses, organisations of all sizes are increasingly identifying the benefits that content management automation has to offer. With this in mind, the automation of the workplace looks to be a trend that will only keep gaining pace in the years to come.

Businesses are handling more documents and data than ever before, and many are struggling to keep up. The answer to this challenge lies in using modern technologies such as Content Services to drive business efficiency and growth. Download the ebook today to learn more.