Kyocera Document Solutions Inc. (President: Hironori Ando) is pleased to announce that the designer and founder of Italian fashion brand Florania, Ms. Flora Rabitti, presented a collaborative design using fabrics printed by our inkjet textile printer, FOREARTH, at the Milan Fashion Week 2025 AW, held on February 28.
The collaboration came to life when the vision behind our product, FOREARTH—aimed at reducing the environmental impact of the textile and apparel industry—aligned with Flora Rabitti’s commitment to promoting sustainable creative practices. This marks our third partnership, following successful collaborations during Milan Fashion Week 2024 SS and 2024 AW.
“As a brand committed to reshaping the rules of fashion, we proudly embrace technological advancements to set new standards in fashion production. Personally, I believe in fostering international connections and building communities. Collaboration is the only way to achieve truly standout innovation. Furthermore, the FOREARTH technology is an innovative and illuminating technique that deserves to be shared and utilised worldwide, showcasing the beauty of sustainability.
The Florania Fall/Winter 2025 collection pays homage to renowned female surrealists such as Leonora Carrington, Remedios Varo, and Leonor Fini. The collection features watercolour and China ink prints, handcrafted by me, the brand's founder, as representations of the symbolic, fantastical worlds in which the collection is set—imaginary landscapes inhabited by elegant creatures like horses, snakes, and dragons. Luxurious dresses, crafted from certified silk, viscose, or recycled polyester, flow weightlessly across the body with intricate draping.
Meanwhile, knitwear pieces adorned with tattoo-inspired patterns embrace the body with both style and comfort. There is a strong emphasis on textiles in this collection: painted, airbrushed, embroidered, manipulated, and stretched. This intricate textile world serves as a symbol of circularity and a deep respect for natural resources.
FOREARTH technology is a pioneering innovation that embodies sustainability and artistic excellence. Its water-free concept aligns seamlessly with our vision for responsible fashion.”
Through our sustainable inkjet textile printer, FOREARTH, we are continuously creating ways to contribute to the world of digital textile printing by solving various social issues facing the world with the power of technology and creating a better future. Water pollution during textile printing has long been an issue in the apparel industry, and FOREARTH uses environmentally friendly materials and employs a printing technology that uses almost no water, thereby significantly reducing water consumption compared to conventional textile printing methods. We have also established a sustainable production process by reducing waste and improving energy efficiency. These efforts contribute to reducing the environmental impact of the fashion industry.
We will continue to pursue innovation and promote positive changes across the industry to achieve a sustainable society.